Herb Caen (1916-1997), Pulitzer Prize-winning legendary San Francisco-based columnist wrote, "One day if I do go to heaven...I'll look around and say, 'It ain't bad, but it ain't San Francisco.'" In "Don't Call it Frisco", he went on to be considered the ultimate authority on all things San Francisco for the next 44 years. In the San Francisco Chronicle, Herb Caen wrote, "Caress each Spanish syllable, salute our Italian saint. Don't say Frisco..." Another writer compared that kind of assumed familiarity to a lack of respect, akin to shortening the name of the famous composer Sergei Vasilievich Rachmaninoff to Rocky.