I think one of the reasons some people don't appreciate amber is because it is often yellow, and a lot of people don't like, don't want to wear, or can't wear yellow. Personally, I like yellow a lot, and I love amber (but not as much as I love coral).

My expereince leads me to believe that dislike of yellow is only outnumbered by dislike of orange. I like orange too (a coral color, and also carnelian), but it's not up there on my list of likes. Nevertheless, some people really love orange. (If I don't mention this, we'll hear from those people.)

Jamey